The Ritz-Carlton Hotel Company, L.L.C., the global leader in luxury hotels, service, and lifestyle was proud announce their brand extension, Ritz-Carlton Reserve at a press conference of Phulay Bay, A Ritz-Carlton Reserve on October 20, 2009. This project is by Piya International Co., Ltd. a group of PB Partners owned by Dr. Piya Bhirom-Bhakdi.